Tang® wasn’t made for Astronauts.

The now famous orange drink was originally formulated by General Foods, but sales were poor until NASA began using it on all manned spaceflights. Kraft bought the brand, registered the trademark, marketed the astronaut connection, and the drink quickly became one of the leading powdered beverages sold in the world today.

Gaining exclusive rights to your brand is a critical part of building marketplace success.

Chemical/Biotech

Some of the most valuable patents today relate to chemistry or biotechnology. For example, one or a group of patents can comprise the basis of a company’s entire revenue stream. At Thomas|Kayden, we appreciate the importance of such assets and strive to secure them for our clients in every way possible.

The attorneys of the Thomas|Kayden Chemical/Biotech Practice Group hold degrees in chemistry, chemical engineering, biology, and microbiology, and apply their specialized knowledge to identifying the most important aspects of our clients’ inventions to maximize patent value.